I can't pinpoint the exact moment I coined the term "Cultural Cowboy^TM". But every time I mention it, it's like a light bulb illuminates above people's heads. A grin spreads across their face, and they often exclaim, "That's it! I love it!"

What is it about the Cultural CowboyTM and the ethos it embodies that strikes such a chord with them and others?

The Essence of the Cultural Cowboy^TM

When I say "cowboy," I'm not referring to gun-toting renegades causing chaos without purpose. Those are disruptors, often misunderstood or unwelcome. The Cowboys I speak of are doers, leveraging the system to change it.

I'm not talking about rule-breakers for the sake of rebellion, nor those who disdain ordinary business and its people. These are individuals living and working beyond the norm, yet respecting the resources around them.

They tackle challenges head-on, not content with the status quo. Tell a Cultural CowboyTM something can't be done, and watch their determination ignite!
‍

Identifying the Cultural Cowboy^TM

Business acumen, resilience, creativity, and a can-do attitude define Cultural CowboysTM. They see the world as a realm of potential, leveraging various capitals and goods.

Like traditional cowboys with their codes, Cultural CowboysTM have their own set of maxims:

• "Explore frontiers while rooted locally."
• "Get hands dirty for the real work."
• "Master rodeo skills and show respect."

‍

The Indispensable Cultural Cowboy^TM

A Cultural CowboyTM could be the catalyst your company needs for innovation. They know when to avoid futile battles and when to wait for the dust to settle. They bridge the ordinary and the extraordinary, propelling your company forward.

Embrace the Cultural CowboyTM and witness your innovation soar.

‍