In previous discussions, I've introduced you to a remarkable breed of leaders known as Cultural Cowboys. These individuals possess a unique ability to innovate within established systems, generating new value for their companies and the people involved.

1) Embrace Challenges

Cultural Cowboys thrive on tackling new and complex challenges. Instead of maintaining the status quo, I encourage you to challenge them with fresh endeavors. As intrapreneurs, they excel at assessing and solving multifaceted problems that span functions and organizations. By embracing their holistic approach to problem-solving, we can break down silos and foster innovation.

2) Igniting Entrepreneurial Spirit

Sometimes, the path to growth lies in exploring new opportunities. Cultural Cowboys possess the mindset and skill set to turn ideas into reality. Whether the inspiration comes from within or outside the organization, it's essential to unleash their passion for internal entrepreneurship. By empowering them to shepherd projects from conception to execution, we tap into their ability to shape the future.

3) Freedom and Recognition

Cultural Cowboys are motivated by autonomy and meaningful rewards. Instead of tightly managing them, provide them with the freedom to explore, learn, and create outside traditional boundaries. While financial incentives are important, consider alternative forms of recognition, such as time, trust, and opportunities for strategic involvement. By valuing their contributions beyond monetary compensation, we foster a sense of ownership and commitment.

Protecting Valuable Assets

Cultural Cowboys are among the most valuable assets within any organization. During times of transition or restructuring, it's crucial not to overlook or undervalue them. Their ability to navigate complex landscapes and drive innovation makes them indispensable. While they may be in demand elsewhere, maintaining connections ensures they remain valuable allies, even from outside the organization.

Conclusion

Cultural Cowboys thrive when given the opportunity to tackle new challenges and innovate in unconventional ways. If your goal is to thrive rather than maintain the status quo, I urge you to seek out these hidden treasures within your organization. By unleashing their potential and providing the right support and recognition, you can harness their talents to drive meaningful change and innovation.

‍